Amazon Alexa Lost Her Voice on Christmas Day

MAHATHIR MOHD YASIN  Shutterstock

Another highlight for Amazon this season: More than 50% of items sold came from its small and medium-sized businesses in Amazon's stores. The company also said that tens of million people started an Amazon Prime trial or subscription this holiday season in order to take full advantage of the free, fast, and last minute shipping options.

Sales records were broken across every single department in the online store as deep discounts and trending products drew customers looking to fill their holiday present quota. The company announced that more items than ever have been ordered online, including Amazon's own products: best-selling among them are the "Echo Dot, Fire TV Stick 4K with all-new Alexa Voice Remote, and Echo".

For apparel and accessories, customers scooped up Carhartt, which Amazon says sold 1 million units over the holiday, as well as Calvin Klein, Champion, and UGG brand items. Nevertheless, the app is a scam as it doesn't do what it's supposed to, which is to provide essential commands and teach users how to correctly setup their Alexa. In October, Amazon's revenue and profit forecast for the holiday quarter fell short of analysts' estimates, as investors anxious about Amazon's increased pace of spending. It shipped over one billion items the US via Prime during the holiday season.

While App Store is definitely stricter in its apps guidelines compared to Google Play Store, a recent app has managed to infiltrate into the App Store, and it's called "Setup for Amazon Alexa".

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Amazon'sAlexa suffered outages in Europe on Christmas Day as people who received Echos as gifts rushed to set up the virtual assistant.

In April this year, Amazon disclosed that its Prime members had reached a record milestone of 100 million customers. A crashed Alexa couple only respond saying, "Sorry, I'm having trouble understanding you right now". To deal with the rush of deliveries, the company invested in automation and new facilities to add sorting capacity of 350,000 packages an hour to its USA system.

- With assistance from Bloomberg's Thomas Black.

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