NBC to Air Kaepernick's 'Just Do It' Ad During NFL Season Opener

Nike Customers Are Burning Their Clothes Due To Kaepernick Decision

Many people took to social media to praise Nike for taking such a strong stance behind Kaepernick who has faced heavy criticism for his advocacy.

Kaepernick became a lightning rod by kneeling during the USA national anthem as a protest against racial injustice and police brutality. Sure, Nike's stock price was down about 3 percent Tuesday (their competitor's stocks, including Under Armour and Adidas, also were down Tuesday), but it has risen a bit Wednesday (as of noon ET) and is up nearly 28 percent year to date.

The athletic wear company's stock lost more than 3 percent on Tuesday, or about $3.7 billion in market cap, the day after the athletic apparel giant unveiled the controversial athlete to represent the famed slogan, which is celebrating its 30th anniversary. Some on the right, including Trump, saw the protest as disrespectful to the military, with Trump calling for players who protested to be fired.

In fact, soon after the release of the Nike advertisement, Trump said to The Daily Caller, "I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent [from Nike]".

The game is between the Philadelphia Eagles and Atlanta Falcons. As a result, Kaepernick has not been active on a team roster since 2016 (he's also suing the National Football League, alleging that owners kept him from signing a contract, thus keeping him from playing).

Khalil Mack joins Chicago Bears after Oakland Raiders agree trade
Oakland Raiders defensive end Khalil Mack (52) during the game against the Los Angeles Chargers at Oakland Coliseum. There had been rumors swirling that Mack had been on the trade block for a while, but the deal is finally done.

"Nike's campaign will generate both attention and discussion which is, arguably, one of its central aims", wrote Neil Saunders, managing director of GlobalData Retail, in a report Tuesday. Nike is one of the world's largest sports apparel companies, with $34.5 billion in revenue previous year. Socks worn by Kaepernick showing police as cartoon pigs are another favoured trope for those who want to portray him as anti-American.

The ad could ultimately alienate customers and turn them to rivals' products - which is not the goal of a marketing campaign, Saunders said.

NFL executive vice president of communications and public affairs Jocelyn Moore said in a statement on Tuesday, "The National Football League believes in dialogue, understanding and unity".

Some angry fans took to social media and posted videos of themselves destroying their Nike gear. The Game - who also runs his own charity organization, The Robin Hood Project for families in need - can't say whether he thinks it'll happen but he does have hope that they might.

Colin Kaepernick's protest against social injustice in the U.S. has seen him effectively removed from the NFL.

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