Amazon Prime and Netflix are drawing more United Kingdom subscribers than ever

UK viewers are now more likely to subscribe to a streaming service than they are to a traditional pay-TV platform

While TV streaming services are gaining momentum in the United Kingdom, there is still work to be done to bring in a large proportion of viewers not now watching on-demand.

The UK's three most popular streaming providers, Netflix, Amazon Prime and Now TV (from Sky) hit 15.4m subscriptions during the first quarter of 2018, leapfrogging the 15.1m subscriptions to traditional pay TV suppliers such as Sky, BT and Virgin Media.

Walmart for some time now has had their Vudu streaming service. Netflix, Amazon, Hulu, and Apple all plan to spend billions in the coming years to produce original shows and movies, hoping new content will garner success similar to that of Netflix's Stranger Things, Amazon's The Marvelous Mrs. Maisel, and others.

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Most of the titles added will be movies though, and there are a lot of them. Apple, for example, is investing nine figures into original content, and has been developing shows for almost two years. But launching its own streaming service would place Walmart in direct competition with Netflix and heat up its battle with Amazon.

Everyone uses some type of streaming service these days.

There are, of course, non-exclusive rights to be had. Currently, you can watch both movies and TV shows on Vudu for free as long as you are willing to watch ads. Half of all streaming subscribers pay for two or more of the services.

If Disney has a compelling streaming service with 3,000 hours of exclusive content priced at $3.99 per month, Walmart will need a service that can compete on the merits, and there is no clear path to get there without spending big on exclusive content. Walmart may also consider a no-cost ad-supported service, which sounds much like what Roku has with the ad-supported channels it features across its streaming devices.

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